Global Travel Delegates Immerse in the Harmony of Jakarta’s Heritage and Flavors
Reported by Aldi Geri Lumban Tobing | Translated by Nugroho Adibrata
Jakarta continues to strengthen its position as a global destination that combines international-standard MICE (Meeting, Incentive, Convention, and Exhibition) facilities with a diverse range of leisure charms.
Jakarta continues to progress toward becoming a Top 50 Global City
This effort was demonstrated by the Jakarta Tourism and Creative Economy Agency (Disparekraf) as it welcomed tourism industry players from 14 countries in the Familiarization Trip (Famtrip) event for the Jakarta Wonderful Indonesia Travel Fair (JWITF) delegation.
The Jakarta Tourism and Creative Economy Agency welcomed tourism industry players from 14 countries in a Familiarization Trip for delegates of the Jakarta Wonderful Indonesia Travel Fair.
IIBF 2026 Delegates Explore the Beauty of Cipir and Payung IslandsParticipants, who are foreign tour operators and travel agents, were invited to directly experience authentic journeys exploring the historical and culinary heart of Jakarta. They originated from the Philippines, China, Saudi Arabia, Japan, India, Greece, Malaysia, Taiwan, Algeria, Bangladesh, Nigeria, South Korea, Croatia, and Thailand.
The delegation's tour began with retracing historical footsteps in the Kota Tua area. In this colonial-architectural heritage site, delegates visited the Jakarta History Museum and Wayang Museum, absorbing the long narrative of Jakarta's journey through the ages. The experience continued toward evening as participants learned about Indonesia's traditional herbal remedies through a jamu demonstration at Acaraki Kota Tua.
The delegates' excitement was evident as they sampled modern presentations of jamu that retain the essence of ancestral heritage. The famtrip series concluded with a culinary gathering at Tugu Kunstkring Paleis during the "Open Dining of Jakarta," where guests enjoyed authentic Jakarta and Indonesian specialties in a warm and friendly setting.
Jakarta Tourism and Creative Economy Agency Head Andhika Permata, said that this event serves as an important part of Jakarta's commitment to strengthening global competitiveness.
“Jakarta continues to progress toward becoming a Top 50 Global City. We want to demonstrate to the world that behind the modernity and skyscrapers that support MICE activities, Jakarta harbors a wealth of history, culture, and the warmth of tradition that makes the leisure experience in this city profoundly memorable,” he stated on Friday (10/16).
Marketing and Attractions Head for Jakarta Tourism and Creative Economy Agency Lucky Wulandari noted that the itinerary was specifically curated to spotlight Jakarta’s versatility as a premier "Bleisure" (Business and Leisure) destination.
“Kota Tua, historic museums, traditional jamu workshops, and heritage cuisine serve as the perfect complement for business and leisure travelers alike. We designed this route so global tourism operators could gain a holistic view of the diverse travel portfolio Jakarta has to offer,” she explained.
Jakarta Overseas Marketing Sub-Group Chairwoman, Ervienia Oryza, added that the presence of delegates from 14 countries represents a crucial momentum to broaden international promotional reach.
According to her, the firsthand experience gained by the delegates is the most effective means of promotion.
“We're optimistic that this move affirms Jakarta's readiness to stand on par with major world cities, positioning it not only as a hub for connectivity and business, but also as a foremost MICE and leisure destination in both the regional and international arenas,” she stated.
